News & Events

Department Events & Announcements

Events

• Nov

  4

  CS Colloquium - Jennifer Cutler, Northwestern University

  Department of Computer Science

  12:30 PM

  EVENT DETAILS

  Title:
  Leveraging social media’s structure to improve marketing insight extraction

  Abstract
  A great deal of academic research across numerous disciplines has focused on ways of generating insights about consumers and firms from social media data. Yet, adoption and effective implementation of many of these tools has been surprisingly limited in real-world marketing practice. In this talk, I’ll discuss obstacles marketers face in leveraging such tools, and present a series of methodological approaches aimed at making machine learning-based social listening more flexible, cost-effective, and useful in practice, and outline opportunities for continued advancement in this area. Time permitting, I will survey other key outstanding problems in digital marketing that could particularly benefit from interdisciplinary approaches.

  Biography
  Jennifer Cutler is an Associate Professor of Marketing at the Kellogg School of Management at Northwestern University. Her research focuses on extracting marketing insights from social media. Professor Cutler teaches "Digital Marketing Analytics" and “Critical Thinking for Digital and Social Media Marketing” in the MBA program and has taught a range of digital marketing executive education courses. She earned her Ph.D. in Business Administration from Duke University and her Sc.B. in Cognitive and Linguistic Sciences from Brown University.

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  TIME Wednesday, November 4, 2020 at 12:30 PM - 1:30 PM

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  CONTACT Pam Villalovoz    pmv@northwestern.edu EMAIL

  CALENDAR Department of Computer Science

• Aug

  20

  Alumni Education Webinar: McCormick School of Engineering's Strategic Vision

  McCormick School of Engineering and Applied Science

  12:00 PM

  EVENT DETAILS

  Join us to explore the McCormick School of Engineering’s strategic vision and its vital role in advancing Northwestern’s top priorities. From groundbreaking research to transformative education, Northwestern Engineering is shaping solutions to the world’s most pressing challenges and working to advance Northwestern. During this presentation, you will learn directly from Dean Christopher Schuh on how our alumni community can come together to amplify this impact—through engagement, mentorship, philanthropy, and industry connections. Learn how your involvement can help unlock bold ideas and ensure Northwestern remains a global leader in engineering and beyond.

  Event Contact Info

  NAA Alumni Education
  alumnieducation@northwestern.edu

  Register Now

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  TIME Wednesday, August 20, 2025 at 12:00 PM - 1:00 PM

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  CONTACT Andi Joppie    andi.joppie@northwestern.edu EMAIL

  CALENDAR McCormick School of Engineering and Applied Science

• Sep

  8

  Welcome & Breakfast for New McCormick PhD Students

  McCormick School of Engineering and Applied Science

  9:00 AM LR2 & Tech East Plaza, Technological Institute

  EVENT DETAILS

  Enjoy a welcome from Dean Christopher A. Schuh and other McCormick leaders, and receive a Northwestern Engineering T-shirt. A free light breakfast on the Tech East Plaza will follow.

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  TIME Monday, September 8, 2025 at 9:00 AM - 10:00 AM

  LOCATION LR2 & Tech East Plaza, Technological Institute    map it

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  CONTACT Andi Joppie    andi.joppie@northwestern.edu EMAIL

  CALENDAR McCormick School of Engineering and Applied Science

• Sep

  12

  New Undergraduate Fall 2025 Registration

  University Academic Calendar

  All Day

  EVENT DETAILS

  New Undergraduate Fall 2025 Registration

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  TIME Friday, September 12, 2025

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  CONTACT Office of the Registrar    nu-registrar@northwestern.edu EMAIL

  CALENDAR University Academic Calendar

• Sep

  15

  Welcome & Luncheon for New Full-time Graduate Students

  McCormick School of Engineering and Applied Science

  11:00 AM Ryan Auditorium & Tech East Plaza, Technological Institute

  EVENT DETAILS

  Enjoy a welcome from Dean Christopher A. Schuh and other McCormick leaders, and receive a Northwestern Engineering T-shirt. A free lunch on the Tech East Plaza will follow.

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  TIME Monday, September 15, 2025 at 11:00 AM - 12:30 PM

  LOCATION Ryan Auditorium & Tech East Plaza, Technological Institute    map it

  ADD TO CALENDAR

  CONTACT Andi Joppie    andi.joppie@northwestern.edu EMAIL

  CALENDAR McCormick School of Engineering and Applied Science

• Sep

  16

  Fall Classes Begin. Change of Registration (Drop/Add) Late registration for returning students begins

  University Academic Calendar

  All Day

  EVENT DETAILS

  Fall Classes Begin. Change of Registration (Drop/Add) Late registration for returning students begins

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  TIME Tuesday, September 16, 2025

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  CONTACT Office of the Registrar    nu-registrar@northwestern.edu EMAIL

  CALENDAR University Academic Calendar

• Sep

  25

  Bagel Thursday

  Department of Computer Science (CS)

  9:00 AM

  EVENT DETAILS

  TBA

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  TIME Thursday, September 25, 2025 at 9:00 AM - 11:00 AM

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  CONTACT Wynante R Charles    wynante.charles@northwestern.edu EMAIL

  CALENDAR Department of Computer Science (CS)