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Design:Chicago Panelists to Discuss Design as Strategy

Ninth annual design seminar will take place April 9

At the ninth annual Design:Chicago, design professionals from IA Collaborative, Audi of America, frog, and Doblin Inc. will speak on “Design as Strategy.”

The event will take place from 4 to 6:30 p.m. on Thursday, April 9 in the McCormick Tribune Auditorium, James L. Allen Center, 2169 Campus Drive, on the Evanston campus.

The popular event is free and open to the public, but registration is required.

Panelists will include:

  • Kathleen Brandenburg, founder and chief design strategy officer, IA Collaborative
  • Larry Keeley, president and co-founder, Doblin Inc.; director, Deloitte Consulting
  • Teaque Lenahan, executive director of innovation strategy, frog
  • Jeri Ward, director of customer experience, Audi of America

Design:Chicago is sponsored by the Segal Design Institute, the Master of Product Design and Development Management program, the MMM program, the McCormick School of Engineering and Applied Science, and the Kellogg School of Management.