Guidelines and Template for Monitor Displays

Digital signage within the Technological Institute and Cook Hall provides opportunities to promote sponsored Northwestern Engineering events and student groups, as well as select Northwestern University announcements. Refer to the information on this page to learn more about posting a digital signage ad to the monitors.

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Digital Signage Guidelines

We encourage all groups to consider using one of the PowerPoint templates shown below when creating advertisements.

Should you decide to use your own design, please adhere to the following guidelines:

  • File format: JPG, PPT, or PDF
  • Size: 10" x 7.5" (standard PowerPoint document size) or 1024px X 768px
  • Orientation: Only horizontal/landscape ads will be accepted
  • Font: Arial (PC) or Helvetica (Mac)
  • No Northwestern Engineering branding should be included, as it is included on the monitor itself

Because ads will be shown for only 30 seconds each, please keep text to a minimum, focusing on the key information:

  • the event title and/or speaker
  • the date and time
  • the location

Be sure key information is most prominent. Abstracts and event summaries should be limited to one sentence. Use no more than two images per ad, and leave space around the edge of the ad to avoid crowding.

We recommend using QR codes (as opposed to or other types of links) when linking to event information or registration forms. This QR code generator allows you to create one yourself for incorporating into your ad.

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Submitting Your Ad

Submit all completed ads to:

  • Provide the PlanIt Purple link for your event in your submission email. Ads for events without PlanIt Purple links cannot be posted.
  • Ads should be submitted at least 48 hours in advance of the desired run time start date.
  • Ads generally run for 1-2 weeks prior to the event.
  • Please allow 1-2 business days for your ad to be posted.
  • Double check that your ad meets the size and formatting specifications above.

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  • Northwestern Engineering has the right to review, approve, and reject content if ads are not deemed appropriate.
    • Northwestern Engineering has the right to disallow and take down any ads.
    • Ads may not include any inappropriate language or images.
    • Ads may be rejected based on conflict of interest with Northwestern Engineering.
  • Northwestern Engineering may ask to limit the number of ads running from a single department or organization at a given time. Submitters are encouraged to consolidate multiple events into a single ad whenever possible.

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Download A Pre-Approved Ad Template

1 speaker ad template download

3 speakers ad template download

6 speakers ad template DOWNLOAD


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Example of an Acceptable Ad

Follow the guidelines and specifications when creating your ad.

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Events Calendar Feed

The automatic text feed of events shown on the monitors pulls from pre-selected calendars in PlanIt Purple. If you do not see your event showing on the hallway monitor calendar feed, please contact web updates.

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