Faculty Directory
Don Norman

Professor Emeritus


847-467-1604Email Don Norman


Don Norman's Homepage


Computer Science


PhD, Mathematical Psychology, University of Pennsylvania

MS EE, Electrical Engineering, University of Pennsylvania

SB EE, Electrical Engineering, Massachusetts Institute of Technology

Research Interests

Design strategy: how designers and design thinking can help drive both incremental and radical innovation within the company

Significant Recognition

  • Benjamin Franklin medal in Cognitive and Computer Science (from the Franklin Institute of Philadelphia)
  • Honorary degrees from University of Padua (Italy) and Delft Institute of Technology (TUD: the Netherlands)
  • Fellow of multiple organizations

Selected Publications

Norman, Donald A. Living with Complexity. Cambridge, MA: MIT, 2011. Print.

Norman, Donald A. The Design of Future Things. New York: Basic, 2007. Print.

Norman, Donald A. Emotional Design: Why We Love (or Hate) Everyday Things. New York: Basic, 2004. Print.

Norman, Donald A. The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is so Complex, and Information Appliances Are the Solution. Cambridge, MA: MIT, 1998. Print.

Norman, Donald A. Things That Make Us Smart: Defending Human Attributes in the Age of the Machine. Reading, MA: Addison-Wesley Pub., 1993. Print.

Norman, Donald A. Turn Signals Are the Facial Expressions of Automobiles. Reading, MA: Addison-Wesley, 1992. Print.

Norman, Donald A. The Design of Everyday Things. New York: Basic, 2002. Print.

Norman, Donald A., and Stephen W. Draper. User Centered System Design: New Perspectives on Human-computer Interaction. Hillsdale, NJ: L. Erlbaum Associates, 1986. Print.

Norman, Donald A. Learning and Memory. San Francisco: W.H. Freeman, 1982. Print.

Norman, Donald A. Perspectives on Cognitive Science. Norwood, NJ: Ablex Pub., 1981. Print.

Norman, Donald A., and David E. Rumelhart. Explorations in Cognition. San Francisco: W.H. Freeman, 1975. Print.

Lindsay, Peter H., and Donald A. Norman. Human Information Processing; an Introduction to Psychology. New York: Academic, 1972. Print.

Norman, Donald A., and Harley A. Bernbach. Models of Human Memory. New York: Academic, 1970. Print.

Norman, Donald A. Memory and Attention: An Introduction to Human Information Processing. New York: Wiley, 1976. Print.