Engineering News

Heather Stern to Present on Campus for Dean’s Seminar Series

Stern will give the talk “Addressing the Gender Gap in Brand and Design Leadership” on October 23

Business leaders and their brands can take action to correct the gender gap in today’s workforce –and both will thrive in the future with more diverse workforces.

Heather SternAs part of the 2019-20 Dean’s Seminar Series, alumna Heather Stern (WCAS'99), chief marketing officer at Lippincott, will discuss “Addressing the Gender Gap in Brand and Design Leadership,” on Wednesday, October 23, from 4-5 p.m. in the Ford Motor Company Engineering Design Center’s Hive Studio (2-350).

Stern is chief marketing officer at Lippincott, a consultancy specializing in brand and innovation. A cultivator of industry trends and their impact on brands, she recently spearheaded the firm’s award-winning thought leadership campaign, “The Customer of the Future,” as well as the original exhibition, “Like Me: Our Bond with Brands,” which was featured at the London Design Museum and One World Trade Center in New York City.

Throughout her tenure at Lippincott, Stern has worn a variety of critical hats — from building Lippincott’s integrated marketing team from the ground up and elevating its profile through innovative partnerships and campaigns to leading human resources with a dedication to mentoring employees and creating a working culture attractive to top talent. Today, she serves as a member of the management team, helping guide the firm’s strategy and directing business development efforts globally. She takes a consultative approach to identifying clients’ key challenges and builds multi-disciplinary teams across strategy, design, and innovation to solve them.

A passionate advocate of women’s leadership, Stern co-chairs AIGA’s Women Lead Initiative and frequently speaks on gender equity and the business imperative for diversity.