Faculty Directory
Kalyan Raman

Professor of Marketing

Department of Integrated Marketing and Communications


2145 Sheridan Road
Evanston, IL 60208-3109

Email Kalyan Raman



Master of Science in Analytics Program


Ph.D., 1985, Marketing Science, University of Texas at Dallas, “The Effects of Advertising and Promotions on Reference Prices: A Varying Parameters Approach.” The dissertation was co-chaired by Professor Frank M. Bass and Professor Ram C. Rao.

M.S., 1980, Statistics, University of Madras, India

Research Interests

Kalyan specializes in the optimization of marketing decision problems with long-term and uncertain consequences—specifically in the areas of integrated marketing communications and the marketing mix. Multinational companies, major advertising agencies and their media planning affiliates are supporting Kalyan’s research. He is a Visiting Professor at Loughborough University in the UK, the University of Munster, Germany, University of Kiel, Germany, WHU Koblenz, Germany (2000 – 2003), and the Catholic University of Leuven, Belgium in 2001. Kalyan has taught in Loughborough University’s program in Singapore, and in executive development and MBA programs at leading business schools in Europe and the USA. He has presented his research at national and international conferences in the United States, Germany, Austria, UK, Netherlands, France, Belgium, Australia, and India, and given invited talks at a number of leading universities all over Europe and the UK, and at leading Fortune 100 companies in the USA. Prior to joining Northwestern University in Fall 2008, he worked at Loughborough University in the UK, the University of Michigan Flint, University of Florida, AT&T Bell Laboratories in Murray Hill, NJ, and Auburn University.

Selected Publications

He has published articles in Marketing ScienceManagement ScienceJournal of Marketing Research,Journal of Consumer ResearchMarketing LettersInternational Journal of Research in MarketingAutomaticaOptimal Control Applications & MethodsApplied Mathematics LettersEuropean Journal of Operational Research, and other scholarly journals. Kalyan was a finalist for the prestigious William F. O’Dell award in 2008 and in 1999. He is a member of the editorial board of Marketing Science and other leading academic journals.

Professional Experience

Courtesy Professor of Marketing, Kellogg School of Management, Northwestern University, 2008-present

Professor (Tenured), Medill IMC, Northwestern University, 2008-present

Associate Faculty, Center for Study of Complex Systems, University of Michigan Ann Arbor, 2001-present

Professor (Tenured), Loughborough University, England, UK, 2004-2008

Professor (Tenured), School of Management, University of Michigan Flint, 2001-2004

Assistant Professor, University of Florida, 1988-1994

Assistant Professor, Auburn University, 1985-1987

Member Of Technical Staff, AT&T Bell Laboratories, 1988-1988