Faculty DirectoryEdward Malthouse
Erastus Otis Haven Professor, Medill School of Journalism, Media, Integrated Marketing Communications
Research Director, Spiegel Research Center
Contact
1845 Sheridan RoadFisk 304D
Evanston, IL 60208
Email Edward Malthouse
Affiliations
Master of Science in Machine Learning and Data Science Program
Education
Ph.D. Statistics, Northwestern University
M.Sc. Operational Research, University of Southampton
B.A Mathematics and Economics, Augustana College
Biography
Malthouse is the Erastus Otis Haven Professor and a research fellow at the Media Management Center, a partnership between Medill and Kellogg. He is also the research director of the Medill IMC Spiegel Research Center. Malthouse is also currently the co-editor of “Medill on Media Engagement.” He was the co-editor of the Journal of Interactive Marketing from 2005-2011. His professional experience includes software engineering for AT&T Laboratories, corporate analytics training for Accenture, BNSF, Digitas, Nuoqi and Capital One, and developing segmentations for Cohorts and Financial Cohorts and Motorola.
Research Interests
His research interests center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.