Curriculum

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Descriptions

ENTREP 490: Product Management

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Prerequisites

None but prior coursework in entrepreneurship, business, or engineering management is highly recommended.

Description

This course aims to enable students’ entrepreneurial success while challenging them to build the best product they can possibly build by using key insights from entrepreneurs and product managers at successful companies. The course focuses on customer problems, customer research, simple MVP tests, market requirements, product requirements, and product vision decks. By the end of the quarter, students will be well-versed in the fundamentals of product management.

Questions about the course can be directed to Farley@northwestern.edu.