The goal of the course is toteachstudents about the tools and strategies that startups use to generate revenue. It covers a broad range of topics related to sales and marketing including branding, positioning, lead generation, direct selling, social media, content marketing, influencer marketing, SEO, paid search, email marketing and other current trends. The class is a mixture oflectures, breakout groups and guest speakers.This course meets a core requirement for theFarley undergraduate minor in entrepreneurship.
