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Descriptions

MLDS 410: Generating Business Value with Analytics

Description

Today’s businesses have gone “data-crazy,” investing tremendous resources in the quest for better, quicker information and deep, actionable insights.  Many believe that data is the “new oil,” fueling today’s industry and mission-critical functions.  But those who succeed in this data-rich environment do not engage in analytics simply because of the volume and velocity of data available.  Rather, today’s analytically successful firms are laser-focused on how data can generate business value.

This class will help MLDS students:

• understand the link between analytics and business value
• develop strategies to use analytics to solve important business problems,
• recognize differences in analytical decision-making in varying business contexts, and
• help businesses achieve their goals by becoming a more effective analytics practitioner and communicator