MEM 405: Marketing Issues for Engineers

Quarter Offered

Fall : Tuesday / 6:30pm - 9:30pm (on campus) ; Professor Viswanathan
Winter ; Professor Viswanathan


Most engineers think that marketing is more art than science and make things much more difficult than necessary. "A good product will sell" are pretty common words from an engineer. As we all know that is not the case. Our overall goal is to help you develop an in-depth understanding of marketing so that you can better partner with marketers going forward. This class should empower you to not just understand marketing but to allow you to challenge marketing strategies and insure in-market success. We cannot transform you into a seasoned marketer in one class, but we do intend to expose you to a number of marketing concepts and challenges and allow you to figure out solutions.The most successful companies build inter-disciplinary teams that include engineers and marketers. 405 will transform you into a more rounded engineer as well as help you better understand the challenge marketers face.

Sample Syllabus