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MSIT 451: Marketing Strategy and Analysis


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Description

Marketing Strategy provides you with an introduction to the fundamentals of strategy you will be using regularly as a marketing practitioner.  Specifically this course will examine five strategy questions:

  • What is Strategy overall?
  • What is Corporate and Business Strategy?
  • What is Marketing Strategy?
  • What is Integrated Marketing Communications Strategy?
  • What is Customer Centricity Strategy?

MSIT Distribution Requirement

Business

Faculty Profile

Vijay Viswanathan, Ph.D