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MSIT 445: Managing IT Business Model Innovation

Description

Business model innovation combines many disciplines such as product development, market research, finance, and IT to bring new products, processes, or services, i.e. innovations, to market. This survey course introduces frameworks, tools, and techniques that innovators can adopt to improve the odds of success. The management of IT as part of an overall innovation process will be emphasized. Also, innovation within large established firms will be contrasted with smaller or startup companies. As appropriate, innovation case studies, readings, class discussion and student experiences will be used.

Faculty Profile

Wayne Montague