Curriculum

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Descriptions

ENTREP 331: Entrepreneurial Sales and Marketing

Description

The goal of the course is to teach students about the tools and strategies that startups use to generate revenue. With a focus on data, students will familiarize themselves with tools like Google Analytics, and will explore topics including selling, lead generation, inbound traffic, content, SEO, public relations, paid search, and social media while working with their peers on team projects. This course also presents students with an opportunity to hone their presentation skills.

See the Farley course description for more details.