Curriculum / DescriptionsMEM 490: Marketing Analytics
VIEW ALL COURSE TIMES AND SESSIONS
Prerequisites
StatisticsDescription
This is a one (1) unit course.
This course covers the fundamental quantitative techniques to support evidence-based decision making by transforming data into information and information into actionable marketing initiatives. Students will learn how to define the research problem and select the most appropriate design for the problem at hand. The course will primarily focus on using quantitative techniques to derive insights and provide actionable recommendations for marketing managers. Students will learn how to use survey designs and statistical software (R) to gather and explore data, specify models and interpret results.
Apply
The application to request Spring 2024 MEM courses is open. The priority deadline is March 1, 2024 and we will start processing enrollments during the week of March 4 - March 8, 2024. Requests received after the deadline will be reviewed on a rolling basis. The survey will close March 15. Questions can be directed to mem@northwestern.edu. To apply, please click on the APPLY HERE button.
Example Syllabus