Curriculum
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Descriptions
MEM 490: Marketing Analytics

Quarter Offered

Spring ; Professor Viswanathan

Prerequisites

Statistics

Description

This course covers the fundamental quantitative techniques to support evidence-based decision making by transforming data into information and information into actionable marketing initiatives. Students will learn how to define the research problem and select the most appropriate design for the problem at hand. The course will primarily focus on using quantitative techniques to derive insights and provide actionable recommendations for marketing managers. Students will learn how to use survey designs and statistical software (R) to gather and explore data, specify models and interpret results.

Example Syllabus