Curriculum / DescriptionsMEM 411: Marketing Analytics
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Prerequisites
StatisticsDescription
This is a one (1) unit course. (Formerly MEM 490: Marketing Analytics)
This course covers the fundamental quantitative techniques to support evidence-based decision making by transforming data into information and information into actionable marketing initiatives. Students will learn how to define the research problem and select the most appropriate design for the problem at hand. The course will primarily focus on using quantitative techniques to derive insights and provide actionable recommendations for marketing managers. Students will learn how to use survey designs and statistical software (R) to gather and explore data, specify models and interpret results.
Apply
The application to request Spring 2026 MEM courses is now open. The priority deadline is March 8, 2026, and the program will process requests and notify students starting the afternoon of March 9, 2026. If a request is approved, a permission number will be sent. After March 9, 2026, requests will be reviewed and processed on a rolling basis. The application will close March 25, 2026. EMAIL NOTIFICATIONS WILL NOT BE SENT PRIOR TO MARCH 9, 2026.
Questions can be directed to mem@northwestern.edu.
To apply, please click on the APPLY HERE button.
Example Syllabus
