Curriculum

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Descriptions

MBIOTECH 453: Managerial Challenges in the Pharmaceutical, Biotechnology, and Medical Devices Industries (1 Unit)

Quarter Offered

Description

Cross-listed as HEMA 453 in the Kellogg School of Management.

The course focuses on the managerial challenges that have evolved for the pharmaceutical, biotechnology and medical device industries as a result of changes at three critical interfaces: 1) the interface between the firms and society highlighted by both the contribution of the firms to the health of society and the latter’s imposition of extensive regulation; 2) the interface between the firms and science, the latter now characterized by entirely new scientific fields and technical approaches to product discovery and innovation; and 3) the interface between the firms and their customers, now characterized by entirely new classes of customers for the firms and the need for new and creative marketing and sales strategies. These latter changes have resulted largely from the growth of managed care within American health care. Further, Business Development and Ethics have grown to be critical areas of activity and interest in these industries with salient implications for them.