Academics / Courses / Descriptions / KeepIEMS 225: Principles of Entrepreneurship
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Prerequisites
Students cannot take IEMS 325-0 prior to taking this course.Description
Introduction to essential elements of building one’s own business, from brainstorming ideas and assessing opportunities to pitching a business idea. History of entrepreneurship and the entrepreneurial psyche. Busiiness plan fundamentals, including strategy, finance, accounting, marketing, operations, and choosing the ideal management team.
- This course is a general technical elective for Industrial Engineering.
- Students may not receive credit for both IEMS 225 and ENTREP 225
LEARNING OBJECTIVES
- Gain a complete understanding of all the building blocks of business
- Learn frameworks to develop and assess business ideas/opportunities
- Understand requirements for a success long-term business model
- Learn team dynamics, management, focus and discipline necessary to develop and pitch a business idea
- Obtain the innate ability to discover and assess ideas that can serve as the foundation of a successful startup
TOPICS
- What is Entrepreneurship?
- Building a Team
- Introduction to Marketing
- Lean Startup Mentality
- Pitch Fundamentals
- Business Model Basics
- Accounting Basics
- Consumer Analysis
- Leveraging Social Media
MATERIALS
Discover the Entrepreneur Within: A Step-By-Step Guide To Getting It Done ,Syal, Verinder K.
ISBN 13: 9780692514863
ADDITIONAL INFORMATION
The waitlist for this course is handled by the Farley Center.