Faculty DirectoryElizabeth Gerber
Charles Deering McCormick Professor of Teaching Excellence
Associate Professor of Mechanical Engineering
Contact2133 Sheridan Road
Evanston, IL 60208-3109
Email Elizabeth Gerber
Ph.D. Management Science & Engineering, Stanford University, Palo Alto, CA
M.S. Product Design, Mechanical Engineering, Stanford University, Palo Alto, CA
B.A. Art and Engineering, Dartmouth College, Hanover, NH
In the face of looming challenges like childhood obesity, environmental collapse, and soaring health care costs, we need dramatic and sustained innovation. The driving question behind my research is how technology and organizations can support the innovation process to solve these challenges. In particular, I examine what I define as collective innovation, an innovation process that harnesses the diverse and untapped human, social, and economic capital from distributed networks to discover, evaluate, and implement new ideas. Open, ubiquitous, sociotechnical systems support collective innovation affording greater speed and deeper and broader participation than was imaginable even a decade ago. While collective innovation is a new and exciting collaborative process that has the potential to massively transform society, it is poorly understood. I use grounded theory and design research (Easterday, Rees Lewis, and Gerber 2014) to establish theory and design principles and to develop infrastructure for collective innovation. My pioneering scholarship leads the academy's understanding of this fast-evolving, scalable infrastructure, and directly contributes to its improved functioning to benefit society at large.
The first premise of collective innovation is that direct collaboration between stakeholders can radically enhance rates of innovation (Gerber and Carroll, 2012; Gerber and Hui, 2013; Gerber, 2014). The second premise is that even across weakly connected, heterogeneous networks, changes in the design of our infrastructure can bring forth effort and resources that would otherwise lie fallow (Gerber, 2014; Shaw et al, 2014, Hui, Gerber, and Gergle, 2014; Gerber, 2007; Gerber, 2006). The third premise: Actively engaging a greater number and variety of people to participate in the innovation process expands the breadth of problems addressed and increases the quality of the solutions (Gerber, 2014; Gerber, 2007). This work is embodied in the three ongoing major endeavors of my career thus far at Northwestern: 1) Crowdfunding, 2) Digital Loft, and 3) Design for America.
My scholarship produces three types of results: 1) theory for collective innovation, 2) design principles, and 3) novel sociotechnical systems to support inclusive and continuous innovation in society. My work has resulted in 27 publications in the Computer Supported Cooperative Work and Social Computing, Computer Human Interaction, and Management literatures and ACM Interactions and IEEE Internet Computing trade publications. My research has been highlighted in the press including the Wall Street Journal, Harvard Business Review, Wired, National Public Radio’s Marketplace and generously and consistently supported by the National Science Foundation (NSF), National Collegiate Inventors and Innovators Alliance, Hastac (sponsored by the MacArthur and Mozilla Foundations), and Microsoft.
Significant Professional Service
- Adviser, Design for America
- Gerber, Elizabeth; Churchill, Elizabeth F.; Muller, Michael; Irani, Lilly; Wash, Rick, “Crowdfunding: An emerging field of research”, Conference on Human Factors in Computing Systems - Proceedings, (2014)
- Gerber, Elizabeth, “Design for america: Organizing for civic innovation”, Interactions, (2014)
- Hui, Julie S.; Greenberg, Michael D.; Gerber, Elizabeth M., “Understanding the role of community in crowdfunding work”, Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW, (2014)
- Gerber, Elizabeth; Dow, Steven; Wong, Audris, “A pilot study of using crowds in the classroom”, Conference on Human Factors in Computing Systems - Proceedings, (2013)
- Kittur, Aniket; Nickerson, Jeffrey V.; Bernstein, Michael S.; Gerber, Elizabeth M.; Shaw, Aaron, “The future of crowd work”, Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW, (2013)
- Gerber, Elizabeth; Carroll, Maureen, “The psychological experience of prototyping”, Design Studies, (2012)
- Dontcheva, M.; Gerber, E.; Morris, R., “Priming for Better Performance in Micro-Task Crowdsourcing Environments”, , (2012)
- E. M. Gerber and C. K. Martin, “Supporting Creativity Within Web-based Self-services”, International Journal of Design, (2012)
- E. M. Gerber, J. M. Olson and R. L. D. Komarek, “Extracurricular Design-Based Learning: Preparing Students for Careers in Innovation”, International Journal of Engineering Education, (2012)
- P. M. Leonardi, T. B. Neeley and E. M. Gerber, “How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication”, Organization Science, (2012)
- Gerber, E.; Carroll, M., “The psychological experience of prototyping”, Design Studies, (2011)
- Gerber, E.; Lewis, S.; Dontcheva, M., “Affective computational priming and creativity”, Proceedings of the 2011 annual conference on Human factors in computing systems, (2011)
- P Bao, E Gerber, D Gergle, D Hoffman, “Momentum: getting and staying on topic during a brainstorm”, Proceedings of the 28th ..., (2010)
- E GERBER;S GREENBERG;SE HUDSON;et al., “Using Improvisation to Enhance the Effectiveness of Brainstorming”, 27th Annual CHI Conference on Human Factors in Computing Systems, (2009)
In the Classroom
Professor Gerber's teaching interests include design, innovation management, and organizational behavior. At Northwestern she teaches undergraduate and graduate classes on product and service design which emphasizes the design thinking methodology - a human centered problem solving approach focused on gaining inspiration from human needs, working in diverse groups to generate ideas, and prototyping ideas for rapid feedback. She also advises students in the award winning design initiative she founded called Design for America where students take on extracurricular design work to make social and local impact.