ENGINEERING NEWS

McCormick Alum and Entrepreneur Nikhil Sethi Featured in Forbes

It’s been a wild ride for Nikhil Sethi (electrical engineering, ’10), who was recently named one of Forbes Magazine’s All-Star Student Entrepreneurs.

Sethi and fellow McCormick student Garrett Ullom founded their start-up Adapt.ly, a service that allows businesses to buy ads simultaneously on multiple social network ad platforms, in McCormick’s NUvention: Web class last year.

Now, the company has 20 employees and a Manhattan office. A profile in Forbes titled, “All-Star Student Entrepreneurs: Social Media Ad Mogul” follows the journey of Sethi’s trajectory, saying, “Sethi projects 2011 revenues of at least $10 million, with explosive quarter-over-quarter growth of 70 percent.”

“As companies and agencies scramble to find the best way to advertise on social media, Adapt.ly will surely encounter competition. But Sethi has very big dreams. ‘I think we’re in the beginning of building something really massive,’ he says. ‘Once you solve distribution, you can do anything with it.’”

Read the full article here.