Design:Chicago Panelists to Discuss Leadership by Design

Seventh annual design seminar’s theme is using design as competitive strength

Join a panel of designers, presidents, and CEOs for the seventh annual design seminar at Northwestern University.

Designers, presidents, and CEOs from companies including Harley-Davidson, Kohler, and Target will gather at Northwestern University on Wednesday, April 10, for the seventh annual design seminar “Design:Chicago.”

The speakers will discuss “Leadership by Design”: how leaders structure their organizations to harness and use design of products, services, processes, and organizations as a competitive strength and opportunity for change in today's corporate landscape.

The event will be held from 4 to 6:30 p.m. in the McCormick Tribune Auditorium, James L. Allen Center, 2169 Campus Drive, on the Evanston campus.

The popular event is free and open to the public, but registration is required. (Register at

Panelists will include
Hugh Ekberg (MEM ’94, Kellogg ’94), president, Kitchen & Bath Americas at Kohler Co.; Matt Levatich (MEM ’94, Kellogg ’94), president and chief operating officer, Harley-Davidson Motor Co.; Bob Plaschke (McCormick ’85), chairman and chief executive officer, Sonim Technologies; Patrick Douglas, associate design director, IDEAS Team, Target Corporation; and Bracken Darrell, president and chief executive officer, Logitech International SA.

Design:Chicago is sponsored by the Segal Design Institute, the Master of Product Design and Development program, the MMM program, the McCormick School of Engineering and Applied Science, and the Kellogg School of Management.