PROJ_MGT 476: Creating a Firm-Ambassador Culture

Quarter Offered


This course will demonstrate the value of having every member of your firm involved in creating awareness about what services the firm provides and how the firm uniquely delivers those services. Through readings, exercises and case studies, students will learn how to confront challenges and create opportunities for shifting a firm’s culture, thereby leading everyone to think like an ambassador in every aspect of their work life. Practical tools will be provided to assist in changing staff behavior by helping them become better connectors and thus improve their rapport with clients, industry contacts, and each other.

Course Description