Faculty DirectoryFrank Mulhern
Professor, Associate Dean and Department Chair, Integrated Marketing Communications, Medill School of Journalism, Media, Integrated Marketing Communications
Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications
Contact1870 Campus Drive, Room 3-135
McCormick Tribune Center
Evanston, IL 60208-2101
Email Frank Mulhern
PhD, University of Texas at Austin
Frank Mulhern is Professor, Associate Dean and Department Chair for Integrated Marketing Communications at Medill. He specializes in research on the economics of marketing, the impact of media technology on marketing communications and the role of employees in customer experiences. He holds the Hamad bin Khalifa Al-Thani Chair at Medill.
Dr. Mulhern conducts research on marketing communications, media technology, the link between employee engagement and marketing, and the impact of economic factors on marketing communications. His research has appeared in numerous scholarly journals including the Journal of Marketing, Journal of Marketing Communications, Journal of Retailing, Journal of Advertising, International Journal of Research in Marketing, Journal of Interactive Marketing and Journal of Business Research. He is the co-author of the textbook, Marketing Communications: Integrated Theory, Strategy and Tactics.
He has taught numerous courses in Medill’s IMC program including Marketing Management, Integrated Marketing Communications, Media Economics and Technology, Database Marketing, and Marketing Research.
Dr. Mulhern conducts executive education and speaks at corporations and universities in the U.S., Europe and Asia. He was previously on the faculty at the Smeal College of Business Administration, Pennsylvania State University. He earned his Ph.D. in Marketing from the McCombs School of Business, University of Texas at Austin.
- MSIT 451: Strategic Marketing