Faculty DirectoryEdward Malthouse
Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications
Contact
2145 Sheridan RoadMTC 3-129
Evanston, IL 60208-3109
847-467-3376Email Edward Malthouse
Departments
Industrial Engineering and Management Sciences
Affiliations
Education
PhD Computational Statistics, Northwestern University, Evanston, Illinois
MS Operational Research, Southhampton University, Southhampton, United Kingdom
BA Mathematics, Augustana College, Rock Island, Illinois
Biography
Edward C. Malthouse is the Erastus Otis Haven Professor of Integrated Marketing Communications and Professor of Industrial Engineering and Management Science at Northwestern University and the Research Director for the Spiegel Center for Digital and Database Marketing. He was the co-editor of the Journal of Interactive Marketing between 2005-2011, and was a senior research scholar at Northwestern’s Media Management Center. His research interests center on customer engagement and experiences; digital, social and mobile media; big data; customer relationship management and lifetime value models; predictive analytics; recommendation systems, unsupervised learning; and integrated marketing communications. He received Northwestern University’s Walter Award for Research Excellence in 2009 and has won many best-paper awards from different academic journals.
He earned his PhD in 1995 in statistics focusing on neural networks and machine learning from Northwestern University and completed a post doc at the Kellogg marketing department. He has a masters degree in operational research from the University of Southampton and a bachelor’s degree in mathematics and economics from Augustana College.
Research Interests
Edward C. Malthouse is an expert in applied statistics, market research and media marketing. His primary research is in the areas of media and database marketing. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.