Northwestern University's Master of Science in Analytics program hosts the Analytics Exchange each year to gather leaders and practitioners from across the industry for discussion exploring the underlying data engineering, data science, artificial intelligence, and the business of analytics. This?year's Exchange focuses on data product management.

Data product managers (DPMs) deliver value to business through digitization, pervasive data, and intelligent usages of analytics and AI.?As opposed to traditional product managers, DPMs find ways to leverage dataflow through the length of a product lifecycle and use data to develop and perfect a feature or product. DPMs must be up to date with state-of-the-art data science to discover new data sources, optimize existing processes, implement new features, introduce new metrics, and incorporate new tools, models, and other trending topics in the field. DPMs balance strategy, governance, and implementation of all things data-related, and facilitate conversations between stakeholders--executives, engineers, analysts, and customers--who consume the data.

The conference will enable you to learn:

What is a data product? The difference between data and digital products

Who is a DPM? What skills are important to succeed in the field?

General data product strategy

Monetization strategies for data and models

Stakeholder management and data/model literacy

Partnering with data teams to keep work value-focused

Our speakers:

David Cooperberg, Product Strategy Manager, Alteryx

Shivalik Daga, Data Product manager, Renofi

Deepak Jose, Global Head of One Demand Data and Analytics Solutions at Mars Wrigley

Sadie Lawrence, the Principle of SSL Innovations and Founder and CEO of Women in Data

Marta Magnuszewska, Senior Director of Claims Data and Analytics at Markel Insurance

Suvda Myagmar, Director of Product Management, Sales Force

Lucas Thelosen, the Head of Product Management for Google's Industry Data Cloud, spanning Google's data analytics and AI products.

Ramendra Singh, Chief Performance Media Officer, CrossMedia

Vin Vashishta, Founder & Technical Strategy Advisor, V Squared

Why attend?

Hear the emerging trends in data product management from leading experts

Explore the showcase of real-world case studies with the latest technological advancements from industry

Meet MSIA students and recruit them for internships and full-time roles

Learn about project collaboration opportunities with MSiA

In addition, enjoy and make the best out of interacting and collaborating with data science experts and business leaders on how to implement data product management strategies.

We hope you will join us!