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Class of 2021

Photo of Zipeng Amy Ma

Amy graduated with highest honors (summa cum laude) and holds a bachelor’s degree in psychology and a minor in statistics from Emory University. In her undergraduate years, she worked as a research assistant in three labs, exploring topics that range from autism to workplace equality. Using quantitative methods to study the multifaceted nature of human behavior, she fostered a curiosity for data analytics.

During her internships, she learned to apply her knowledge in analytics to fields beyond academic research. In her role as a data analytics intern at ABB, she leveraged her statistical knowledge to reduce operations costs for ABB’s wind farm clients. She helped build statistical models using environmental variables and machine attributes to predict wind turbine generator temperatures. By creating an improved model, she and her team decreased the rate of false alarms in machine breakdowns.

Amy also demonstrated her interest in analytics through personal and academic projects. At American Statistical Association DataFest, Amy and her team won top three out of 20+ teams by web-scraping data from social media and news sources to examine how media sentiment impacted rugby players’ psychological fatigue. In her graduate-level marketing analytics course, she built predictive models to examine how Victoria’s Secret’s Tweet attributes contributed to their audiences’ social media engagement on Twitter. With a love for nerdy jokes, she won third place at Emory University’s annual statistical pun competition.

Amy is thrilled to extend and deepen her knowledge in analytics by attending Northwestern’s MS in Analytics program. She is determined to take full advantage of this opportunity to collaborate with industry professionals and learn from her faculty members and the diverse Iota cohort.