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Class of 2021

Photo of Christina Chang

Christina graduated with honors from University of California, Davis in June 2020 with a Bachelor of Science in Statistics: Statistical Data Science and a minor in Economics. Her undergraduate coursework in statistical theory, data science, and programming allowed her to develop an aptitude for analytics. Christina is enthusiastic about the opportunity to work on ambitious projects where she is able to discover insights from data to obtain tangible business recommendations.

With a goal of applying her analytical knowledge to the workplace, Christina gained professional experience as an intern for the Regulatory Reports section of the Statistics department at the Federal Reserve Bank of San Francisco. At the Fed, Christina conducted research on financial holding companies in the Twelfth Federal Reserve District to determine how market factors and legislation impacted lending activity. This project exposed her to the different aspects of a data analysis project, including querying with SQL, writing Python code for data preprocessing and exploratory data analysis, and communicating her findings through visualizations in Tableau. More recently, Christina interned on the Marketing Analytics team within the Global Marketing Organization at Seagate Technology. There, she developed predictive models to improve search engine performance on ecommerce platforms. The insights from her models identified key metrics for boosting product rankings on ecommerce sites and provided actionable items to stakeholders. In addition, Christina built Python scripts to support account-based marketing projects, which helped senior leadership to identify target accounts and translate business objectives into strategic campaigns. Christina’s internships have given her firsthand experience working within a company to complete analytical projects and she hopes to continue this type of work in the future.

As a candidate of the MSiA program at Northwestern University, Christina is eager to learn from industry leaders and deepen her understanding of the practical applications of analytics. She will strive to improve her business acumen and technical skill set during the program. Upon graduation, Christina’s career aspiration is to seek an analytics role in the marketing or finance industry, where she hopes to make a positive impact by devising valuable solutions to data driven problems.