MSIA 412: Business Value from Analytics in the Digital Age

Quarter Offered

Fall ; Russell Walker


In this class, we examine the role of the analytical function in various enterprises. Through leveraging real-world cases, we discover how a data scientist can be more impactful to the enterprise. Specifically, we study the role and structure of analytical teams. Students examine the return on investment, technical requirements, and strategic impacts of leading and operating an analytics team in the enterprise. We also investigate data monetization strategies for data rich firms. Specific emphasis is given to developing the leadership perspective on becoming the Chief Data Officer.