Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications

Contact

2145 Sheridan Road
Tech
Evanston, IL 60208-3109

847-467-3376Email Edward Malthouse

---

Departments

Industrial Engineering and Management Sciences

Affiliations

Master of Science in Analytics Program

Education

PhD Computational Statistics, Northwestern University, Evanston, Illinois

MS Operational Research, Southhampton University, Southhampton, United Kingdom

BA Mathematics, Augustana College, Rock Island, Illinois

Research Interests

Edward C. Malthouse is an expert in applied statistics, market research and media marketing. His primary research is in the areas of media and database marketing. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.