Faculty DirectoryEdward Malthouse

Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications
Contact
2145 Sheridan RoadTech
Evanston, IL 60208-3109
847-467-3376Email Edward Malthouse
Departments
Industrial Engineering and Management Sciences
Affiliations
Education
PhD Computational Statistics, Northwestern University, Evanston, Illinois
MS Operational Research, Southhampton University, Southhampton, United Kingdom
BA Mathematics, Augustana College, Rock Island, Illinois
Research Interests
Edward C. Malthouse is an expert in applied statistics, market research and media marketing. His primary research is in the areas of media and database marketing. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.