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IEMS 225: Principles of Entrepreneurship

Quarter Offered

Fall : TTH 11-12:20 ; Verinder Syal
Winter : TTH 11-12:20 ; TBD
Spring : TTH 11-12:20 ; TBD

Prerequisites

Students cannot take IEMS 325-0 prior to taking this course.

Description

Introduction to essential elements of building one’s own business, from brainstorming ideas and assessing opportunities to pitching a business idea.  History of entrepreneurship and the entrepreneurial psyche.  Busiiness plan fundamentals, including strategy, finance, accounting, marketing, operations, and choosing the ideal management team.

  • This course is a general technical elective for Industrial Engineering.
  • Students may not receive credit for both IEMS 225 and ENTREP 225

LEARNING OBJECTIVES

  • Gain a complete understanding of all the building blocks of business
  • Learn frameworks to develop and assess business ideas/opportunities
  • Understand requirements for a success long-term business model
  • Learn team dynamics, management, focus and discipline necessary to develop and pitch a business idea
  • Obtain the innate ability to discover and assess ideas that can serve as the foundation of a successful startup

 TOPICS

  • What is Entrepreneurship?
  • Building a Team
  • Introduction to Marketing
  • Lean Startup Mentality
  • Pitch Fundamentals
  • Business Model Basics
  • Accounting Basics
  • Consumer Analysis
  • Leveraging Social Media

MATERIALS

Discover the Entrepreneur Within: A Step-By-Step Guide To Getting It Done ,Syal, Verinder K.

ISBN 13: 9780692514863

ADDITIONAL INFORMATION

The waitlist for this course is handled by the Farley Center.