MEM 490: Marketing Analytics

Quarter Offered

Spring : Thursday / 6:30-9:30 PM / Padula Classroom (Second 5 weeks, 0.5 credits) ; Randy Hlavac


When creating a new start-up, entrepreneurs need quickly accomplish the following goals:

  1. Deeply understand their high value target markets and determine their needs, wants and desires
  2. Perform primary and secondary research to quantify and value their markets
  3. Conduct statistical research to determine the exact types of products and product attributes to build the highest value products or services

This class will use social monitoring systems and proven statistical techniques to find the high value markets you need to drive your entrepreneurial programs and to learn the products best suited to them.

NOTE: This is a 5-week course for 0.5 credit.

Sample Syllabus