Curriculum / DescriptionsMEM 490: Digital Marketing for Engineers and Entrepreneurs
Curriculum
/ Descriptions
VIEW ALL COURSE TIMES AND SESSIONS
Description
This is a one (1) unit course.
When creating a new start-up, entrepreneurs need quickly accomplish the following goals:
- Deeply understand their
high value target markets and determine their needs, wants and desires - Perform primary and secondary research to quantify and value their markets
- Conduct statistical research to determine the exact types of products and product attributes to build the highest value products or services
This class will use social monitoring systems and proven statistical techniques to find the