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Priyanka Kancharla

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Priyanka is from the port city of Visakhapatnam, located in South India. She graduated in 2014 with a bachelor’s degree in Electronics and Communication Engineering. She also secured a silver medal for standing second in her Department of 330 undergraduate students. Inspired by David McCandless’ TED video, “The Beauty of Data Visualization”, on how data can alter perception by deriving facts rationally, she decided to pursue a career in the field of analytics. Post-graduation, she joined a Sweden-based Telecom Analytics start up, Xoanon Analytics in their Chennai office, where she worked to understand the various steps involved in data analysis, from extracting raw data to creating visual dashboards.

The broad objective of her first project at Xoanon was to provide user market segments in Nigeria for a multinational telecommunication network provider. The areas to be analyzed were: reasons for usage of multiple SIMs by a single user and percentage of such users, the quality of the service being provided in comparison to the price paid, etc. Her responsibilities required her to work with Oracle SQL databases to retrieve raw data from call data records. For ETL and Data Integration she used Talend, whereas for visualization and pattern recognition she made use of Tableau. The combination of customer registration data, call data records, and results from market surveys were used to arrive at the final segment model. After her training, she supervised the recruitment of fresh talent for a company, started by her employer, in the Internet of Things domain.

Working in a startup enabled her to gain a broad understanding of analytics. She decided to pursue her master’s degree in Analytics at Northwestern University to attain deeper knowledge and master the skills required to perform data analysis. She aims to leverage these skills and use the power of analytics for data-driven decision-making that not only empowers businesses by improving efficiency, providing strategic direction, and reducing costs, but that also enhances the value of products for consumers and impacts the minds of people all around the world.